When buying property in Costa Rica, every investor should consider not only their personal preferences but primarily the investment potential of the…
Are you considering purchasing an investment property in Costa Rica and wondering whether to prioritise a breathtaking ocean view surrounded by untouched nature, or pragmatic figures and tourist traffic?
Costa Rica is my native country, and thanks to years of experience at the Embassy of the Republic of Costa Rica in Prague as well as private real estate practice, I know how easy it is to let emotions take over. However, when purchasing property in this magnificent country, every buyer should look through the eyes of an investor, rather than relying solely on personal preferences. The diversity of Costa Rica's natural landscape is fascinating, but that is precisely why not every area is suited to generating a steady return.
On this page, I break down the key factors that determine whether your property in Costa Rica will be a profitable venture or merely an expensive holiday home.
WHO THIS GUIDE IS FOR
This analysis is designed primarily for investors who:
- are considering buying a villa, apartment, or land plot in Costa Rica for capital appreciation and rental yield
- are weighing a lower-priced offer in a remote natural setting against a prime property within a major tourist hub
- want to understand the actual behaviour of international tourists and their willingness to spend on accommodation
- are looking for objective data supported by official statistics and local market knowledge, rather than marketing promises from brochures.
If you want to protect your capital and achieve your projected returns, you need to approach the Costa Rican market strategically and with a clear head.

FOUR PILLARS OF A SUCCESSFUL REAL ESTATE INVESTMENT IN COSTA RICA
01LOCATION AND TOURIST ACCESSIBILITY
Location is absolutely critical to the success of your investment. It is not just about how scenic a spot looks on a map, but what genuine demand it can generate throughout the year. The golden rule is that an investment property must be situated within Costa Rica's primary tourist circuits.
International flight connectivity plays an essential role. Costa Rica has two main international airports:
- Juan Santamaría International Airport (Alajuela, San José): Located near the capital, it serves as the gateway for travellers heading to the central region and the Central Pacific coast. The nearest beaches are approximately an hour and a half away by car, providing convenient access to the coast as well as key inland attractions.
- Daniel Oduber Quirós International Airport (Liberia, Guanacaste Province): Situated in the northwest of the country, it is the fastest option for visitors heading to the North Pacific. The nearest beaches, such as the popular Playas del Coco, are just a 30-minute drive from the terminal. After their flight, tourists do not want to spend hours driving on unpaved roads. They want to check in quickly and immediately start enjoying relaxation and the Pura Vida lifestyle.
Official statistics from the ICT (Costa Rican Tourism Board) show that in 2022, a total of 3 million tourists arrived in Costa Rica, with 60% to 70% coming from North America, specifically the United States and Canada. Because the Liberia airport serves as the primary entry point for Guanacaste Province, this region has long been ideal for real estate investments.
Investing in a remote area without supporting infrastructure will significantly impact your returns. During the low season, occupancy rates in such places drop sharply. Visitors to remote areas stay an average of only 2 to 3 days, which is not enough to secure a steady income. In contrast, in easily accessible and attractive regions like Guanacaste, tourists spend an average of 5 to 7 days (Source: ICT, 2023).
02QUALITY PROPERTY MANAGEMENT AS A PREREQUISITE FOR SUCCESS
You must view your international property as an operational business, not merely as a holiday retreat. The quality of your local property manager determines your net profit and dictates the technical condition of the home in a humid tropical climate.
When evaluating a property management company, I always look for:
- Long-term market experience: A company with a proven track record in the specific area understands seasonal fluctuations and can adjust pricing dynamically.
- High-quality, proactive marketing: The manager must maintain a strong presence on key booking platforms (Airbnb, Vrbo, Booking.com, and others) and handle prompt, multilingual communication with prospective guests.
- Verifiable references: Testimonials from other property owners and guest reviews will quickly reveal how diligently the manager handles cleaning, routine maintenance, and emergency repairs.
- Deep knowledge of the local microenvironment: A thorough understanding of the area and the specific needs of travellers in that particular valley or bay ensures maximum possible occupancy year-round.

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03PRICE-TO-QUALITY RATIO AND INVESTMENT POTENTIAL
A common mistake made by inexperienced investors is trying to acquire the cheapest possible plot or house in a remote location, such as the southern Osa Peninsula, Corcovado, or the Caribbean coast, under the assumption that a low purchase price automatically guarantees high percentage returns.
In reality, the opposite is usually true. A low purchase price for land and construction typically reflects missing infrastructure, poorer access to amenities, complex logistics, and weaker tourist demand. The results are low nightly rates, extended vacancy periods, and high ongoing maintenance costs.
Investment potential corresponds to overall quality. Investing in a vetted property in an easily accessible location with comprehensive services requires higher initial capital, but it delivers consistent rental income, sustains long-term capital growth, and ensures an easier exit should you decide to sell.
04VISITOR PROFILES AND THEIR ACTUAL EXPECTATIONS
Costa Rica attracts a diverse clientele, from families and adventure seekers to high-end luxury travellers. For a property to be profitable, it must meet the standards of the guest segment that spends the most money in the country.
According to ICT data, North American tourists accounted for approximately 67% of all international visitors in 2022, representing roughly 1.7 million people. This demographic places immense importance on superior comfort, flawless air conditioning, modern amenities, reliable services, and safety.
Visitor breakdown and spending patterns:
- Affluent travellers (approx. 20% of the market): They choose luxury private villas and premier resorts in Guanacaste or on the Nicoya Peninsula. Their daily spending averages around USD 250 to 300 per person.
- Mainstream tourists: Average daily spending is around USD 140 per person, including accommodation, meals, and leisure activities.
- Length of stay: The average international holiday in Costa Rica lasts about 12 days, resulting in an average total spend of roughly USD 1,680 per person per trip.
- Families and couples (approx. 30% of the market): They deliberately seek out secure beach destinations with excellent access to medical facilities, shops, restaurants, and national parks.
- Repeat visitors: Approximately 22% of tourists return to Costa Rica. Their preferred destinations include Guanacaste, Arenal, and Manuel Antonio, because these areas offer the perfect combination of ocean views, unspoiled nature, top-tier amenities, and high safety standards.
WHY TAKE A STRATEGIC APPROACH TO COSTA RICA
"Buying a property in Costa Rica purely with your heart works wonderfully for family holidays. However, if the home is to generate consistent income and protect its value in hard currency, you must evaluate every plot and villa through the demanding eyes of an international tourist."
Maria Kopřivová
Navigating the unique coastal zoning laws, local regulations, and real rental demand requires more than a two-week holiday at a resort. Even expatriates who have lived in the country for years often struggle to objectively evaluate the economic viability of a specific location.
Selecting the right property requires combining an understanding of local culture, realistic construction costs, utility reliability, and official tourism data.
ARE YOU PLANNING TO INVEST IN REAL ESTATE IN COSTA RICA?
Are you searching for a villa, apartment, or development plot in Costa Rica and want to ensure that your investment makes sound financial sense? I would be delighted to help you:
- evaluate the tourism potential and realistic occupancy levels of your chosen area
- select a property that matches the standards of affluent North American and European guests
- set up professional property management to ensure your investment runs smoothly
- safely navigate the entire purchasing process in full compliance with Costa Rican legal regulations.
As a Costa Rican native living in Prague, I bridge both worlds. I will help you choose a property in my home country that fulfils your lifestyle aspirations while performing as a lucrative asset.
Simply fill out the short contact form below or call me directly to arrange an introductory consultation in person or online.

Complimentary personal consultation
Considering Costa Rica? Let's talk plans.
I help separate the dream from a sound investment: locations, numbers and the legal side, openly.
- I reply personally, never an assistant or call centre
- Discretion and confidentiality from the first word
- Concrete recommendations instead of generic advice

Author
Maria Kopřivová
Real Estate Investment Partner. Prague and Costa Rica, off-market transactions and investment property.









